The long-awaited UK Water Reform White Paper has officially been released, signalling a once-in-a-generation transformation of the water sector. According to insights published by Ricardo, the reforms respond to growing concerns around aging infrastructure, pollution, rising costs, and long-term water security across England and Wales .
While much of the discussion focuses on utilities and regulation, these changes have direct implications for household water quality—and why more homeowners are turning to water softener and filtration systems from companies like Friendly Water.
The White Paper, titled A New Vision for Water, acknowledges that the current system has struggled to deliver consistent, high-quality water. Challenges include:
The UK Government has committed to major structural reform, including the abolition of Ofwat and the creation of a new unified regulatory body .
While these changes aim to improve the system long-term, infrastructure upgrades will take years—meaning water quality at the point of use remains a concern today.
Across much of the UK, hard water continues to cause:
Even with regulatory reform underway, these everyday problems won’t disappear overnight.
That’s where in-home water treatment systems provide immediate benefits.
Friendly Water systems are designed to tackle hard water at the source, protecting plumbing, improving appliance efficiency, and delivering noticeably softer water throughout your home.
Key benefits:
Friendly Water filtration systems focus on removing unwanted impurities that can affect taste, smell, and confidence in tap water.
Key benefits:
Together, these systems offer control and consistency, regardless of wider industry changes.
The UK Water Reform White Paper highlights a clear truth: water resilience and quality are national priorities, but real change will take time. In the meantime, homeowners and businesses can take proactive steps to protect their water today.
Installing a water softener or filtration system isn’t just about comfort—it’s about safeguarding health, appliances, and peace of mind in a changing water landscape.
Take Control of Your Water Quality Today
As the water sector undergoes historic reform, solutions like Friendly Watr and Pure Choice ensure you don’t have to wait years to experience better water.
Clean. Soft. Reliable.
Because great water should start at home.
Contact The Friendly Water Team today for an independent expert advice on the best water system for your home or business.
Quality Water Softeners & Filtration Systems in South West England
