How your postcode can affect the way you look

According to the Daily Mail research, where you live can affect the way you look! For example, if you suffer frizzy or dull hair, dry skin, eczema and psoriasis, it could be down to the fact that you live in a hard water area. 

The easiest way to check if your water is hard is to fill a plastic bottle with water from your tap and add several drops of liquid soap, then shake hard. If the water foams quickly, it is soft enough and is fine. But if a soapy film appears on the surface or the water becomes milky - most likely it is hard.

Water is harder in South-East England than in the rest of the country. Hard water contains high levels of minerals such as magnesium, copper and calcium. These minerals damage the skin's protective layer and deplete the skin of moisture, leading to dryness and water loss, which exacerbates dry skin conditions, eczema and psoriasis.

Mineral salts in hard water stay on your hair, making your hair look dull and preventing your hair from reflecting light.

With hard water, you also need to use more of washing liquids and soaps, as the mineral salts prevent foaming products from working properly. They also become harder to rinse off, leaving residues on the skin and irritating the skin.

The solution is to either look for cosmetic products which contain formula neutralising excessive copper in the hair and other minerals, use vitamin-enriched hard water treatment conditioners, or invest in a water softener in your home.

Obvioudly, there are some other environmental factors which can affect your complexion and hair, such as humidity, pollution and UV exposure. But hard water plays a leading role among these factors.

If you would like to have your water professionally tested for hardness, and to get an expert advice on how to deal with hard water problems, do not hesitate to contact our experts at Friendly Water on 01932 245 200, and we will be happy to assist you!


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